Probable Niche

We've identified the niche as nonprofit marketing.

nonprofit marketing

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as nonprofit marketing.

marketing, nonprofits, social media, online, nonprofit, fundraising, online fundraising, network, good, email, donor management's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 12:06 UTC on February 7, 2013. The source was comprised of 19096 characters, of which 15238 are code, leaving an organic character count of 3858. The total word count on the home page is 635. We filtered out 4 numbers, 225 common words, and 27 words shorter than three characters in length, leaving an impact word count of 315. The size of the lexicon (number of unique words) is only 198. We extracted thirteen top keywords, leaving 6.56% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
nonprofit marketing76.54%
focus project 43.73%
tagline focus 21.86%
pivotal opportunity 21.86%
marketing training21.86%
marketing plan21.86%
marketing impact21.86%
executive director21.86%
consulting services21.86%
book nancy 21.86%
wright center 10.93%
training series10.93%
training opportunities10.93%
total focus10.93%
tested tagline 10.93%
target audiences10.93%
talent required10.93%
tagline development10.93%
step guidance10.93%
started deploying10.93%
special opportunity10.93%
speaking engagements10.93%
small group10.93%
skills absolutely 10.93%
skilled peers 10.93%
set realistic10.93%
session october10.93%
schedule custom10.93%
rockaway development 10.93%
revitalization corporation10.93%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. marketing
  2. nonprofit
  3. training
  4. nonprofit marketing
  5. marketing training


Source Character Count 19096
Code Character Count 15238
Organic Character Count 3858
Filtered Numbers 4
Filtered Words (Common) 225
Filtered Words (Short) 27
Total Word Count 635
Impact Paragraph Count 362
Impact Word Count 315
Impact Lexicon Size 198


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